New Wave boosts marketing activities
NEW WAVE Asia recently celebrated its tenth anniversary by investing Bt50 million in online and offline marketing, while expecting an annual income of more than Bt500 million despite the economic slow down.
Satharb Mukdeeprom, deputy director, New Wave Asia Co Ltd, said “this year the company celebrates its 10th anniversary as an importer of high-quality snack and food brands from all over the world including Julie’s, Feliz, OWL, Danish Garden, Enaak, Fitella, Jacobsens, nood, Uncle Tong, Anna, Orion and Market O.
The company offers high-quality products for consumers and collaborate with partners to develop products in response to the need of consumers.
Under the mission of operatiing with fairness to partners and social responsibility, the company aims to grow with social sustainability,”
On the occasion of its tenth anniversary, New Wave Asia has implemented proactive strategies to be a market leader. A Bt50 million marketing budget has been divided equally into online and offline activuties , in order to able to reach out to consumers in all channels..
The company has been distributing products through modern trade outlets and traditional stores as well as small distributors and online channels. Altogether there are 15,011 distribution points and the number has increased every year.
Moreover, the company’s sales team have high product expertise and the company also does product branding with partners. “We take care of the brands as our own products,” said Satharb said.
“This year the company expects a total income of Bt500 million. We recorded Bt100 million revenue in the first quarter, an increase of 20 per cent compared with the same period last year.
Next year the company expects continued growth as it will offer new products to the market. It plans to expand its retail business with more quality brands from all over the world.”
New Wave Asia is the leading importer and distributor of famous brands from neigbouring countries such as Julie’s, Malaysia’s largest cookie manufacturer. Julie’s is the best-selling peanut butter biscuit in Thailand.
There are four categories in Thailand’s biscuit market, which are Bi-Snack, Cookie, Wafer and Cracker.
