Saturday, October 31, 2020

NEWSPAPERS, MAGAZINES LOSE OUT IN AD SPENDING

Aug 15. 2018
Facebook Twitter
Newspapers and magazines were the only two media showing a decline in advertising expenditure in July, according to a Nielsen media survey.

Advertising expenditure on newspaper dropped 12.5 per cent year on year to Bt553 million in July, while advertising expenditure on magazines dropped significantly by 35.37 per cent year on year to Bt95 million during the month.

Total advertising expenditure on local media increased by 8.04 per cent year on year in July to Bt9.173 billion, says the research agency.

In-store media shows the highest growth of 13.75 per cent in ad expenditure to about Bt91 million, followed by transit and television ads, which increased by 11.92 per cent and 11.35 per cent respectively to about Bt507 million and Bt6.169 billion.

Advertising spending on outdoor media increased by 10.13 per cent year on year in July this year to about Bt587 million. Meanwhile, Internet advertising grew 9.24 per cent year on year to Bt130 million. 

BT151M FUND APPROVED 

FOR MALAYSIA INITIATIVE 

The Cabinet has approved a budget of Bt151 million for the Thailand-Malaysia joint organisation, which oversees the Joint Development Area (JDA), for fiscal 2019, according to Nattaporn Jatusripitak, an adviser to the Prime Minister’s Office.

 The amount is seven per cent higher than that alloacted for FY 2018.

According to the Energy Ministry, as of last year, the JDA had reserves of 3.39 trillion cubic feet of natural gas, 72 million barrels of lequefied gas, and 750,000 million barrels of crude oil. 

EXPORTS UNDER TRADE PACTS 74% OF TOTAL 

Exports under the free trade agreements (FTAs) and the Generalised System of Preferences (GSP) amounted to US$36.43 billion, or 73.72 per cent of the total export value, under the agreements in the first half of this year, said director-general of Department of Foreign Trade (DFT) Adul Chotinisakorn.

Thai exports under the FTAs accounted for $34.19 billion or 75.15 per cent of the total value under 12 FTAs while those under the GSP amounted to $2.24 billion.

The top importers of Thai exports under the FTAs are: Asean, $12.90 billion; China, $8.61 billion; Australia, $4.73 billion; Japan, $3.68 billion; and India, $2.24 billion.

In regard to the proposed budget for fiscal year 2019, the Cabinet disagreed with a Bt50 billion fund for the production and service sectors affected by trade liberalisation due to delays in budget disbursement, Adul said. 

CENTRAL PHUKET TO OPEN 

Central Pattana Plc (CPN) will hold the official opening of Central Phuket on September 10.

 Situated on a prime location on Wichit Songkram Road , the new central business district of Phuket, it is the largest retail space in Phuket and the South .

 

Tags:
Facebook Twitter
More in Business
Editor’s Picks
wmg-logo
Top News
wmg-logo