Fruita Natural expands capacity for new drink
DRINKS maker Fruita Natural has released a new brand, Fruita, for the smoothie segment of the Thai beverage market.
The launch of Fruita marks an expansion of Fruita Natural’s product range. The company aims to reach a production capacity of eight million bottles a month by the end of this year for the product.
The launch is backed by a campaign, Fruita You Are Real, that is taking place in 12 countries in the Asia Pacific region. Celebrity Peck Palitchoke has been hired as a presenter.
The company said he would create a marketing platform to promote Thai agricultural products to be the international market. Fruita Natural is expanding its production capacity to keep up with the sales orders, for both the domestic and overseas markets, to reach eight million bottles a month by the end of 2018.
Rakchai Rengsomboon, executive director of Fruita Natural, said the company is a manufacturer, exporter and supplier of innovative beverages made from natural ingredients. The company produces different types of fruit juice for export to countries such as China, South Korea, Singapore, Australia, the United States as well as those Europe.
“Fruita brand is a 100-per cent fruit smoothie drink and has been selling to both domestic and international markets during the past two years which received a favourable response,” Rakchai said.
“The company has won the award Discover Innovation Award: Gulfood 2018 and Tops Visitor Choice Award: Gulfood 2017 from the largest food and beverage exhibition of the year.”
“Fruita moved forward to do marketing and create the brand fully in Asia Pacific market because there were opportunities such as the healthy trends and the fact that consumers tend to choose what is best for their health.
“Moreover, Fruita believes that the brand Fruita is in the new segment because there has never been any brand doing 100-per cent fruit smoothie drink in this manner both in Thailand and abroad.”
“Fruita is likely to meet the needs of consumers who are looking for exotic taste and health benefits at the same time. The brand will do the marketing in the way of co-campaign under concept Fruita: You Are Real.”
