By The Nation
According to Visa’s Consumer Payment Attitudes Study, three in four (74 per cent) of Thai respondents are aware of QR as a payment method – the highest in Southeast Asia.
Almost half (46 per cent) indicated they would like to use it regularly.
Suripong Tantiyanon, Visa Country Manager for Thailand said: “Consumers have told us they want to use QR code payments on a regular basis. It is important that they are able to make payments with their favourite mobile device and are not limited to one source of funding.
“With Visa on your mobile, consumers in Thailand now have more options to pay without compromising on security or convenience. By choosing to pay using credit cards registered on their mobile applications, consumers will also be able to enjoy other advantages such as loyalty programs, flexibility on repayment and dispute resolution.”
According to the Bank of Thailand, in Q1/2018 there were 34.5 million mobile banking application accounts in Thailand, an increase of 31 per cent from the same period last year.
To support the launch of QR payments Visa will be running a comprehensive education campaign across digital media, point-of-sale ads, and online