FRIDAY, March 29, 2024
nationthailand

Sport Spot aims for market lead in swimming products

Sport Spot aims for market lead in swimming products

SPORT SPOT Integration Co Ltd, the sole importer and distributor of swimming products under the ZOGGS brand in Thailand, is pushing for the label to become the leading family swimming brand in the country.

Thailand's market for swimming products is this year estimated to reach between Bt2.5 billion up and Bt3 billion, marking growth of between 10 per cent and 15 per cent from last year.
 However, the company has set a target to maintain sales growth of at least 30 per cent a year, outpacing the expansion in the market
Sport Spot Integration will promote the brand with plans to focus on children and families who have high purchasing |power.
The company also aims for a 10 per cent share of the total market of Bt3 billion within three years, while preparing to expand into Cambodia, Laos, Myanmar and Vietnam (CLMV). 
“For CLMV, we are happy to work with a potential distributor but if the market is sizeable we might operate our own operation,” said Nohn Suvachananonda, chief operating officer, Sport Spot Integration Co Ltd.
“Vietnam and Myanmar are the targets due to the potential and expat community being big enough and the brand fits in those target markets.”
He said that Thailand also has very high potential despite the relatively low incomes in the country compared with some of the leading countries in Southeast Asia, such as Singapore. The key drivers are segmentation between the children’s and fitness swim markets.
Robert Davies, general manager ZOGGS Asia Pacific, said ZOGGS is a premium sports brand founded in Australia in 1992. 
The brand is inspired by swimming and aims to enable more people to experience swimming and help new swimmers learn proper techniques and develop skills with quality swim products, he said. “ZOGGS has created a wide range of swimming goggles, swimwear products, swimming training equipment and pool games for those who love to swim whether for fun or for health,” Davies said.
“ZOGGS targets children who are learning to enjoy the underwater world. 
“We want to give children the confidence in water and let them have fun with swimming. ZOGGS currently has distributed in |over 60 countries around the world.
“Sport Spot Integration and ZOGGS share the vision on how to build the brand and have long had a strong business partnership. Working together, we are confident that we will succeed in building the brand in Southeast Asia. We see Thailand, in particular, as a key market in a strategic location where we expect a upward growth in the children’s and family sector.”

High expectations
Itthi Nana, chief executive officer of Sport Spot Integration, said: “Our company was founded in 2000 and has been importing and distributing ZOGGS products in Thailand for more than eight years, starting with goggles and swimming equipment. 
Our goal is to bring in high-quality overseas products produced with state-of-the-art technology to build and make it a sustainable brand here in Thailand.
 “We are generating growth of 30 per cent per year on average. And we are determined to become the market leader of kids and families swimming under the slogan of ‘The Leading Family Swimming Brand in Thailand’. 
The products we import have become hugely popular and successful with kids and families who enjoy swimming as an exercise. In addition, we are the exclusive distributor in neighbouring countries, namely Vietnam, Myanmar, Laos and Cambodia, whose markets we have continuously tapped into.” 
ZOGGS products are available at shops in The Emporium, The Emquartier, Siam Paragon, CentralWorld, Megabangna and The Mall Bangkapi in Bangkok, and Jungceylon in Phuket, as well as at SBR-Swim Bike Run Stores.
 

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