KBank and Central launch credit promotion
KBank has teamed up with Central Group for the “K Day Hey Day@Central Zen” campaign for K-credit cardholders.
Under this promotion, K-credit cardholders will get up to 80 per cent discounts with extra privileges from The 1 Card and KBank Reward Points when redeeming points equal the purchase amount until November 25 at any Central store, Zen and central.co.th.
It is expected that the campaign will help bolster spending during the final two months of the year, thus bringing overall spending via the K-credit card to over Bt360 billion in 2018.
According to Wirawat Panthawangkun, KBank vice president, there are 2.6 million K-credit cardholders, with total card spending of Bt290 billion. "One of the strategies to promote K-credit card is to collaborate with our business partners, who are leaders in lifestyles, in order to create the most impressive experience for them. This will, in turn, induce them to use only K-credit card for everyday spending,” Wirawat said.
