GIRL GROUP BNK48 TO BOOST GRAB SERVICES IN THE KINGDOM
Grab, Southeast Asia's leading online-to-offline (O2O) platform, has appointed girl-group BNK48 as its first-ever brand ambassadors in Thailand.
The celebrated idol girl group is currently the hottest pop phenomenon in Thailand, and has helped re-ignite enthusiasm and passion for the local music scene.
BNK48 will represent Grab across a series of marketing initiatives, including social media and brand awareness events showcasing how Grab makes everyday better as Thailand's Everyday App, said a press release yesterday.
Under the partnership, |Grab will roll out an extensive out-of-home and digital campaign through various media channels, including online advertisements and billboards featuring BNK48.
The group will highlight the versatility of Grab's services for everyday use.
Grab users can also look forward to special daily deals with promo codes tailored to different members of BNK48 and usable across various Grab services.
As a thank-you to group fans that use Grab services, Grab will also be hosting an exclusive Grab x BNK48 party to be held in the next quarter.
