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Dec 24. 2018
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By The Nation

BORDER TRADES HIT BT1.27 TRN IN 11 MONTHS

The Department of Foreign Trade yesterday announced a total value of Bt1.27 trillion in border and cross-border trades for the first 11 months of the year, up 5.81 per cent from the same period last year.

The department has also set a target of Bt1.6 trillion for 2019.

Adul Chotinisakorn, director general of the Department of Foreign Trade, said Thai exports to neighbouring countries in border and cross-border trades reached Bt713.90 billion in the first 11 months of this year, down 0.39 per cent from the same period last year, while Thailand's imports from those markets reached Bt563.69 billion during the same period, up 14.87 per cent. As a result, Thailand still enjoys a trade surplus of Bt150.21 billion. 

Regarding the four border-trade markets - Malaysia, Laos, Myanmar, and Cambodia, trades reached Bt1.03 trillion in total value in the first 11 months this year, up 4 per cent from the same period last year. Thai exports to the markets reached Bt596.79 billion, down 0.38 per cent, while Thailand's imports from those markets reached Bt434 billion, up 10.68 per cent, resulting in a trade surplus of Bt162.79 billion. 

AIA Thailand Launches new online commercial 

AIA Thailand has launched its latest online commercial entitled “Little Changes” to convey the concept of “Healthier, Longer, Better Lives” the company’s new slogan in Asia Pacific to augment the success of “What’s Your Why?” campaign last year. 

 This new online commercial features David Beckham as AIA global ambassador, together with 27 Thai children, aged between 5 to 11 years who sent in video clips on ways to change daily habits for a healthier and better live. 

 The new advertising campaign aims to inform Thai parents on how little changes can make a big difference to improve health and wellbeing through the meaningful questions from children.

Aekkaratt Thitimon, chief marketing officer of AIA Thailand said, “We achieved tremendous success with “What’s Your Why?” advertising campaign and gained an overwhelming positive feedback with over 44 million views of the accompanying film. And now we have David Beckham to push our new message across the region.

 We also conducted a survey on what and who motivated them to live healthier and found that 80 per cent of the respondents mentioned their kids. The insight led us to the concept of the “Little Changes” advertising campaign.

 Additionally, we organised a public engagement event and invited children upcountry to send in video clips to share their views on living healthier. We finally selected 27 children who are bold and expressive to be the copresenters with David Beckham. 

 The content of this advertising campaign is different from previous ones as we offered a great opportunities to children to ask David Beckham any questions they are concerned with and most of questions they raised were their parents’ health, habits and lifestyle, reflecting their love and care of their parents. David Beckham gave them clear answers and advice.

 

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