THURSDAY, March 28, 2024
nationthailand

MVTV puts Bt200m behind streaming service pitched at fans of Chinese films

MVTV puts Bt200m behind streaming service pitched at fans of Chinese films

THAILAND’S MVTV group will launch a Bt200-million streaming media service featuring Chinese movies and related content for local audiences later this month.

Chaiyut Taweepworadej, CEO of MV Television (Thailand), said the company has invested in the new digital platform, MVHub, to bring Chinese movies and entertainment content into the homes of Thai subscribers.
The move puts MVTV Group at the forefront of Asean countries, with the largest collection of Chinese movies and series, according to Chaiyut.
The company considers the new MVHub platform a major upgrade, building on its traditional leadership in providing Chinese movies and other Chinese content through satellite TV channels and other formats.
Using the technology of online streaming, the company aims to leverage MVTV Group’s strength as the dominant market provider of content from mainland China, Hong Kong and Taiwan with Thai-language subtitles, Chaiyut said.
MVTV started out in Nakhon Sawan province and has over the past several decades gone through multiple technology changes including home VDOs, VCD, DVD and other formats and to satellite and digital TV broadcasting.
“Over the past 40 years, we have built up the largest collection of Chinese movies, totalling more than 30,000 hours,” Chaiyut said. “We have worked with TVB of Hong Kong and others in Taiwan so our collection is the most comprehensive among Asean countries.”
Over the past three to four years, broadband Internet has reached more than 8 million households in Thailand while the 3G and 4G mobile networks are now available nationwide. As a result, the group decided to invest in the latest streaming media technology to deliver content to the target groups in Thailand and neighbouring countries.
The platform delivers on-demand content anywhere, at anytime and on any device.
MVTV Group has named Adisak Limprungpattanakij as managing director of the new business unit, while Dr Worawut Taweepworadej is responsible for online streaming technology.
Adisak said the firm’s online streaming service is available on both Android and IoS platforms for downloading onto desktops, tablets and other devices as well as smartphones and smart TV sets.
Older TV sets can also access the content via a set-top device to pick up the signals. 
The starting price for the online streaming service is Bt189 per month. MVTV will also provide the on-demand service in Myanmar, Laos and Cambodia with subtitles in local languages in the middle of 2019.
TVB of Hong Kong has also given the right to MVTV Group to manage its content in Laos, while the TVB Anywhere application is also part of the MVHub platform.
The TVB Anywhere app currently provides 24-hour free-to-air content of Chinese movies and series with Thai subtitles. In addition, Thai customers can buy the Thai Pack on MVHub at Bt200 per month. For tourists in Thailand, the TVB Anywhere also offers content in Chinese.
Adisak said Thai content developers could also join the platform to reach audiences in neighbouring countries such as Myanmar, Laos and Cambodia.
 

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