Major Cineplex launches 2019 marketing plan
Major Cineplex Group announced that the 2019 marketing plan will fully focus on mobile marketing in order to serve the needs and lifestyle of customers in the 4.0 era, where technology has significantly changed people lives, especially now mobile phones play an important role in daily life.
The company spent its budget on development as well as the release of the new “super app”, which AI has implemented as an intelligent assistant, making movie watching easy, convenient, fast and able to understand user behaviour.
Following the success of the application, Major Movie Plus, which has been ranked by Appsynth as the Thai entertainment app with the highest download hits in the last decade available on App Store.
It is confident the Super App will better serve the needs and lifestyle of customers than previous applications. It is also expected to expand online ticket bookings and the customer base, said Narute Jiensnong, marketing chief of Major Cineplex Group Plc.