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Krungsri targets loan market

Feb 27. 2019
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By The Nation

Krungsri First Choice said its 2018 performance has aggressively tapped the personal loan and credit card segment adopting customer-centric marketing approach under the theme #YouAreMyFirst. Customers with good payment records can apply for low-interest rates starting from 9.99 per cent, the bank said.

Krungsri First Choice said it aims to double its loyal customers with Bt90 billion as this year’s target for its personal loan value and credit card spending.

Nayanee Peaugkham, managing director of Ayudhya Capital Services, said: “In the previous year, Thailand’s overall loan market continued to grow despite domestic and international challenges,

"Meanwhile, Krungsri First Choice’s overall business performance in 2018 satisfactorily expanded with 310,000 new accounts, making it 2.2 million in total. We grow by 5-10 per cent annually. Moreover, looking back to the past three years, our growth has been exceptional, eg a 26 per cent rise in total volume of personal loan and credit card spending of Bt80.8 billion, 18 per cent lift up in Net-Earning Assets (NEA) totalling Bt54 billion, due largely to our innovative products and services as well as special benefits and privileges for Krungsri First Choice loan and credit cardholders.”

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