Minor to double eateries portfolio
THE Minor Food Group will double the number of its restaurants in Thailand and overseas to more than 4,400 over the next five years, chief executive Paul Kenny said.
“We will continue to drive growth through improving our same-store sales together with expanding our outlets,” said Kenny, adding that the company does not disclose its capital expenditure in detail.
“We will drive new product innovation and implement proactive marketing and promotional campaigns to stay relevant to existing and new generations of consumers.
“For outlet expansion, as for our five-year plan aspirations, we want to grow the number of outlets at the rate of between 8 per cent and 10 per cent per annum.”
Minor Food Group operates 2,270 restaurant outlets in 27 markets around the world, of which 1,500 are in Thailand under brands including The Pizza Company (395), Swensen’s (289), Sizzler (55), Burger King (103), Dairy Queen (501), The Coffee Club (51), and Thai Express (14).
“We expect the macro environment and consumption to improve in 2019.
However, we do not rely solely on the external environment and we will continue to come up with proactive strategies to stay top of mind of consumers and drive traffic to our stores.
“Major challenges for this year and beyond remain the rapidly changing consumer behaviour and technological disruption, which we believe we have the right strategies to handle.”
Minor Food Group yesterday unveiled an app called 1112Delivery, expanding its delivery service to include the Pizza Company, the Coffee Club, Thai Express, Swensen’s, Sizzler, Dairy Queen and Burger King. Operated by a 3,000-strong in-house delivery team, the company aims to increase delivery sales by at least 50 per cent by the end of the year and become Thailand’s preferred delivery brand.
“Minor Food is bringing a new level of everyday convenience to our customers through the 1112Delivery service,” he said.
“Customers can place orders via the application, website or call centre and our courier will deliver the food from our outlets directly to customers. We believe in providing customers with a highly convenient experience and 1112 Delivery allows them to order their favourite foods with only a few clicks.”
The application went into service on February 14, mainly in Greater Bangkok, and will expand by mid-year to Phuket, Chiang Mai, Pattaya and Nakhon Ratchasima and to people living near Minor’s 1,600 restaurants nationwide.
30 years of experience
“In the 30 years since the company started delivery services, we have learned to understand our customers’ needs and challenges,” Kenny said.
“We strive to exceed their expectations by not only providing better services and convenience through our multi-platform sales channels but also by expanding more outlets to cover as many locations possible.
“In 2018 total sales amounted to Bt44 billion from 2,270 restaurants in 27 countries and we are expecting average growth of 10 per cent in 2019 from new outlets, increasing customers and expanding delivery.”
He said the group earned about Bt3 billion from delivery sales last year.
For this year, the group expects its delivery sales to grow by 50 per cent to about Bt4.5 billion.
