FRIDAY, March 29, 2024
nationthailand

At A Glance

At A Glance

Craft Cafe by Nescafe Gold comes to Thailand

Nescafe Gold, the global leader in premium coffee, has launched “Craft Cafe by Nescafe Gold” for the first time in Thailand. It offers the experience of craft coffee made with attention to every detail, from selecting premium Arabica coffee beans to roasting them at the perfect temperature by coffee experts. 
The craft cafe features a variety of cafe-style coffee menu items available for coffee lovers who appreciate the difference. At the same time, Nescafe Gold Cafe Au Lait is being introduced with two new variants – No Sucrose Added formula and Intenso, a rich and intense formula, - both offering the indulgent richness that comes from a combination of Arabica beans and milk imported from New Zealand.
 Coffee lovers will enjoy their premium crafted coffee in a relaxed atmosphere featuring music selected by Saharat (Kong) Sangkapreecha, Nescafe Gold’s brand ambassador. This move by Nescafe will be supplemented by an integrated marketing communications campaign targeted at coffee lovers who appreciate the difference. The campaign is set to strengthen Nescafe’s position as the No1 premium coffee brand in Thailand. 

Goodmood: pioneer for ‘Water Plus’ category 
Suntory PepsiCo Beverage (Thailand) Company Limited (SPBT), the producer and distributor of beverages under Suntory and PepsiCo, is making a new move in Thailand’s Bt154-billion Liquid Refreshment Beverage industry with the launch of ‘goodmood’ – a perfect balance of pure water infused with natural goodness. The beverage is the pioneer for a new category ‘Water Plus’, comprising premium beverages with healthier proposition.
 Omer Malik, chief executive officer of Suntory PepsiCo Beverage (Thailand) Co Ltd commented “As a market leader, SPBT keeps innovating and introducing new products to satisfy consumers’ needs. This summer, we are proud to introduce ‘Goodmood’ into Thailand’s packaged water market, which is the only expanding segment in the LRB market with a 5 per cent growth in 2018, compared to the previous year. In the last 12 months, the value of this market has risen to Bt34.9 billion.”

Elevated Returns teams up with Seamico Securities
Elevated Returns (ER), a New York-based financial group focused on digitising traditional financial assets, has partnered with Thai financial services firm Seamico Securities Plc and blockchain platform Tezos to expand into Thailand. 
Following the success of the US$18 million tokenisation of the St Regis Aspen Resort, ER plans to tokenise the global real estate market. It is targeting $250 million in transactions this year, with $100 million in Thailand and a plan to launch products in Q2 or Q3. ER is also preparing to file for a digital exchange licence with the SEC to facilitate the local digital ecosystem, while SE Digital Co Ltd, a subsidiary of Seamico, is in the process of applying for an Initial Coin Offering Portal (ICO Portal) licence from the SEC.
This partnership is geared to be a first mover of asset-backed digital securities in Thailand’s digital economy. Committed to creating a sustainable blockchain ecosystem, ‘Tezos Southeast Asia’ (TSA) is aiming to create the first blockchain education and research programme in Thailand in collaboration with Chulalongkorn University.
 

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