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Dassault Systèmes’ Bangkok event draws big crowd

Apr 02. 2019
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3D design software has more to empower

The 3D EXPERIENCE Forum and its Playground demo section which took place in Bangkok on March 21 attracted a large number of Thai business executives and enthusiasts who were excited by the latest technology for designing, simulating, prototyping and manufacturing new products.

Dassault Systèmes, which organized the event, showcased a wide range of innovative solutions for manufacturing, transportation and mobility, smart cities, oil and gas, SMEs, among others using state-of-the art software and gadgets such as VR and mixed-reality goggles.

In the automotive playground section, for example, Dassault Systèmes walked attendees through a comprehensive process for the automotive and electric vehicle industry.

The 14-step process starts with briefing and social ideation for market analysis and social collaboration on cloud, followed by portfolio and product planning.

Next is the styling and packaging step in which the 3DEXPERIENCE platform helps stimulate creativity to explore concepts and alternative design studies—followed by a performance-driven architecture that optimizes multi-discipline and domain vehicle performance.


The process includes autonomous and connected vehicles as well as a physical product architecture with a continuous product development circle and data exchange and collaboration.

For electric vehicles, the process includes e-drive engineering for electric powertrain, automated engineering, as well as manufacturing engineering and simulation to speed up new product launch and ramp-up of production.

Regarding manufacturing execution and optimization, the process includes monitoring and optimizing global supply chain of part and component makers.

Last but not least, the platform includes customer engagement using memorable multi-channel and interactive marketing experiences.

Industry Tracks

For SMEs, Leon Group was showcased for using the latest technology to design, simulate prototype and manufacture motorbike parts and components.

Masaki Sox Konno, managing director, Asia Pacific South, Dassault Systemes, said PTT Global Chemicals (PTTGC) is also one of the major Thai customers for turnaround management to boost its business and operational efficiency.

“We don’t just digitize for the sake of digitization. We need to identify specific areas that will lead to some kind of improvement or innovations.”

“The process is called value engagement. It’s like a doctor doing a diagnosis. We go to the customer doing an assessment or workshop to see what kind of tech they are using, the current process, what’s the culture etc,  then we identify the areas we can improve on, then we come up KPIs jointly with the customer to deliver better products, better quality, less downtime, faster lead time as well as a way of tracking the new performance.”

“Usually, we start with a small project to show it is working first, then deploy to a wider area.”

Konno said the firm is also working with the Thai government on the Eastern Economic Corridor (EEC) mega-infrastructure programme covering Chonburi, Rayong and Chaserngsao provinces.


Since EEC is going to have a new city with train stations, a new airport and other facilities, the firm's solutions enable a new city to be planned efficiently in an integrative way using the 3DExperience platform for design optimization and simulation.

Konno said the firm also has affordable solutions for SMEs who can in fact disrupt many industries, citing JFox of Thailand as an example of new small electric plane maker as any newcomer   can design, simulate, fabricate and outsource the production of a new plane with the firm’s software and other solutions.


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