FLIGGY BUY IN AID OF OVERSEAS MERCHANTS
Fliggy, the travel service platform of Alibaba Group, has launched its Fliggy Buy service, which offers overseas merchants a new solution to capture opportunities presented by the growing purchasing power of China’s outbound travellers.
The service offers a new shopping channel for Chinese travellers to browse and buy goods on Fliggy before reaching their destination, picking them up in stores after they arrive.
It also advances Alibaba's "Global Fun" strategy, which promotes international travel for Chinese tourists by working with industry players to give the tourists a richer experience while abroad, said Roman Zhu, Head of Fliggy Buy at Fliggy.
As a key component of the Alibaba economy, Fliggy is committed to promoting Alibaba Group's "Global Fun" initiative to realise its long-term vision of serving two billion consumers around the world and supporting 10 million businesses to operate profitably on its platforms by 2036.
