By The Nation
Midea teams up with talented director Nattawut of “Bad Genius” and J. Walter Thompson Bangkok to create an emotional story about Paola Antonini, a Brazilian model who lost her left leg in a car accident but never ceased to pursue her dream, according to its press release.
Produced by Houseton Film, “Good Night Paola” follows Antonini’s journey through her treacherous path towards becoming a model, starring Antonini as herself.
Through her story, Midea hopes to inspire consumers to overcome obstacles and reclaim power to pursue their dreams, according to the press release.
“We developed the short film based on the double definitions of ‘dream’. One is the literal ‘dream state’ that occurs at the final stage of sleep and can only be achieved via calm and comfort; the other is a metaphor for realizing ‘dreams’ in life,” said Pete – Thasorn Boonyanate, Creative Director of J. Walter Thompson Bangkok.
“We interlinked these two definitions with Midea residential AC’s commitment to providing consumers not only cooling comfort for a restful night, but also refreshing energy to power through real-life challenges.”
“The film ‘Good Night Paula’ is also part of Midea’s global campaign #NoHeatCanBeatYourDreams to encourage consumers to brave through any ‘heat’ in their lives in pursuit of their own ‘dream states’.”
Globally, people encounter different obstacles in pursuing their dreams, including social pressure, financial difficulties, and physical limitations. In Thailand, approximately three percent of population are people with disabilities1, who have been fighting for equal rights and opportunities to fulfill their dreams.
“The #NoHeatCanBeatYourDreams campaign aims to encourage our audiences to overcome obstacles for their cherished dreams.” says Tony Liu, General Manager of Midea Air Conditioner Business Unit. “Midea residential AC is always there to protect your ‘dream state’ through any source of ‘heat’ in life.”
Launched in Thailand, one of Midea’s key markets in ASEAN, this campaign will later be hosted in Latin America. The film can be viewed online at https://youtu.be/OtD0Z8o2P8Y. For more information about Midea Thailand, please visit https://th.midea.com/ and https://www.facebook.com/watch/?v=417891829002769