Monday, September 28, 2020

Channel 8 turns up the heat with entertainment to hook audiences

Jul 03. 2019
Ong-art Singlumpong, managing director of Channel 8
Ong-art Singlumpong, managing director of Channel 8
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By THE NATION

The Channel 8 timetable for the third quarter of 2019 is packed with dramas, news programmes and variety shows. The digital TV battle continues to intensify as players go all-out to present the most magnetic content.

For the third quarter, Channel 8 aims to attract its audience by revamping its prime-time programmes with the addition of two new dramas in two different genres. A new variety show, Siang Sawan Rangwan Cheewit, will also air alongside Chiad, while news teams will strengthen the position of the channel’s news, increasing it to 13 hours daily, the highest among variety channels.

Ong-art Singlumpong, managing director of Channel 8, says, “Today, 70 per cent of the TV audience watches TV alongside using their smartphones, tablets and computers. This means we have to be more alert when it comes to TV content, and have to constantly develop new strategies to attract them at any given time.”

The digital station “will continue our success as a leader in digital TV by utilising our Big Data from our TV channel, which is watched by around 10 million people a day, in order to better understand our fans more and present content that attracts our viewers and suits their lifestyle.”

Those viewers are aged 35 and over and live in both Bangkok and the provinces, said Ong-art. The channel will continue its three “O’s”: On Air, Online and On Ground Promotion.

“We will develop magnetic content for every platform and leverage it through marketing activities alongside our primetime focus strategy, which is to use premium content for our prime time slots, 6-9am and 6-10.30pm,” he said. “Channel 8 is highly agile and flexible and we can increase air time if a show gets good feedback, or take it out if it’s not popular. This is in line with today’s viewers who can change their mind quickly.”

He added, “Our revamped programme timetable will see more edutainment and entertainment programmes in the third quarter, as well as programmes that get highly positive feedback. We’ve received really good feedback for our exclusive content in three main genres: dramas, news and variety shows. We will also run marketing activities such as roadshows with prizes worth more than Bt100,000. Viewers can also join the fun on screen and win prizes such as Hilux Revo trucks, Yamaha Finn motorcycles and AIS smartphones, worth up to Bt1 million in total. Our shows have witnessed a rise in popularity and we have more than 10 million viewers on average. Our online platforms, such as Facebook, YouTube, LINE TV and the website have seen a 150 per cent increase from late 2018. Currently, we reach 20 million viewers through online platforms."

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