By Jirapan Boonnoon
Iflix now offers brands the opportunity to employ the company’s rich proprietary data to target viewers based on contextual insights, going beyond pure demographics and device ID targeting.
Contextual-segment targeting allows brands to reach audiences that matter to them the most by combining iflix’s first-party intelligence – including browsing and streaming data, as well as genre and programming preferences – with third-party verified demographic data for holistic insights into viewing preferences and behaviours. To empower brands further, iflix has also introduced pre-defined audience segments to be targeted via direct or programmatic guaranteed deals.
Since launching in January 2019, iflix Advertising has become Southeast Asia’s leading premium digital video advertising solution. The company’s video inventory regularly performs as much as 5.5 times better against industry benchmarks for quality and completion in the region. Brands have the means to align themselves with world-class content and entertainment on a global scale and access multiple advertising formats, which include sponsorships of top titles, playlists and channels and premium video ads, as well as bespoke content solutions including brand integrations in iflix Original productions.
Regional and global brands are increasingly integrating iflix Advertising into their campaigns to drive reach, improve efficiency, engage the coveted millennial demographic, and create native brand experiences that leverage the power of premium on-demand content.
“Iflix is in a unique position to pair leading brands with world-class content in a premium brand-safe environment and to offer advertisers targeted, quantifiable and verifiable avenues to reach highly engaged audiences on our platform,” co-founder and group CEO Mark Britt said.
“We fundamentally believe everyone deserves to be entertained, and we are proud to offer our customers the largest catalogue of premium local and international programming for free, powered by advertising.”