By THE NATION
The cooperation mainly involves the use of trademark rights for the promotion of LUX and ALVA products and joint public relation activities. Lux Asia Pacific will be a supporting partner of the FC Bayern Youth Cup Thailand.
Jorg Wacker, FC Bayern Munchen's executive board member for internationalisation and strategy said: “We are delighted to welcome Lux Asia Pacific as regional partner. Both FC Bayern and Lux Asia Pacific have a strong presence in Asia and stand for sustainability. Both brands represent standards of the highest quality. Tradition and innovation are a perfect match.”
“The partnership with FC Bayern is an ideal addition to our marketing activities and will help us enhance our water purification systems business. We will be able to get new customer groups interested in our products through FC Bayern’s prominence, ” said Alexander Holl, CEO of Lux Asia Pacific.
The record soccer champions have been active in Asia for a long time, staging youth initiatives and fan events, and also on digital channels. The first team have played a number of matches in China and Singapore in recent years. In addition, two international offices in focus markets USA (New York City) and China (Shanghai) strengthen FC Bayern’s international activities.
Lux Asia Pacific is a renowned brand in premium household appliances and has been active in the region for more than 40 years. Over the last few years, the company has become one of the leading suppliers of premium water purification systems for private households.