By THE NATION
Dr Nalinee Paiboon, managing director and president of the company, said the direct sale business is adapting towards strategies responsive to rising market demands, increasing business transactions, and expanding online marketing channels. She also reported a growth rate of 7 per cent in the first half of the year, thanks to the new introduction of Giffarine Hya Intensive Whitening Pre-serum in February 2019 together with three more items of the same series, namely, Giffarine Hya 3D Complex Lotion, 3D Complex Cream, and Giffarine Hya Booster Sleeping Mask.
“We have allocated a total of Bt100 million for this marketing campaign through such channels as online-offline media and out of home media. Giffarine marketing strategy for the second half of 2019 calls for training our business members focusing on their intensive network expansion. The goal is to enhance sale growth through the potential of Giffarine’s online sales and expansion of distribution channels. Furthermore, we expect to increase the number and types of sale channels, become more aggressive in online business, and receptive to the changing market demands of consumers. Giffarine is committed to strengthening its brand value, introducing new products into the marketplace, and expanding online communication channels through social media,” she said.