By The Nation
Ahead of the sale day, Pampers has activated its Baby Treasure Hunt on Lazada – a month-long activity designed to provide baby play opportunities to parents and their young children.
“We are excited to be rolling out our annual Pampers Super Brand Day on LazMall for the second year in a row. Lazada is the one reliable platform through which Pampers can connect with our customers across all six countries in Southeast Asia simultaneously, and engage this region’s parents around the importance of play for a child’s development,” said, Pampers Thailand-Myanmar-Laos new business development and brand operation leader Nitayanan Na Chiangmai.
LazMall is Southeast Asia’s biggest virtual mall andt provides shoppers across the region access to brands and products and services. It is home to over 1,500 brands, of which 150 are global mother and baby brands, including names like Pampers.
“Digitally-savvy parents of babies and young children in Thailand are increasingly researching and seeking out baby-related product purchases online, yet will not compromise on the authenticity of such products. LazMall will continue to provide the highest quality online shopping experience with international mother and baby brands like Pampers, to give busy parents peace of mind when shopping for their young children,” said Lazada Thailand chief marketing officer Thanida Suiwatana.
In the lead up to Pampers Super Brand Day, parents can log on to the Thailand Asian Parent application to participate in the online Baby Treasure Hunt to collect Lazada vouchers that can be applied at checkout on launch day.
Selected young parents will be engaged in an exclusive closed-door event at Power Kids Gym, organized by Pampers to share tips and tricks for baby play development. They will get to meet DJ Bo Thanakaorn and also an influencer for mothers and babies from the Rocky Journey Facebook page.
On July 26, shoppers in Indonesia, Malaysia, Singapore, Thailand, the Philippines and Vietnam can access the brand’s full collection of nappies for new-borns, babies and toddlers.
Parents can enjoy promotions of up to 35 per cent off and co-partnership privileges from Enfagrow, Johnson & Johnson Baby and Hasbro which includes freebies and vouchers y on Pampers Super Brand Day at LazMall. Parents who purchase from Pampers on Super Brand Day will also stand a chance to win one-year’ worth of diaper supplies.
“Parents create amazing memories with their child in their formative years by bringing their children out to experience the world. Our diapers are designed to give babies more comfort and freedom to move, and we are committed to providing experiences ideal for parent-child bonding and learning,” said Nitayanan.