By The Nation
The partners say Yuemmai will transform the face of the mobile phone market, contributing to fast-changing and modern lifestyles. It is targeting 100,000 rented mobile phones yearly.
Sutikiat Kittipattrakul, the CEO of Yuemmai (Thailand) Ltd, said Gold Elite Paris (Thailand) Co Ltd will partner with SCI Electric Plc to operate the Yuemmai brand under Yuemmai (Thailand) Co Ltd.
Sutikiat said he has witnessed a growing change in the behaviour of today's consumers, with mobile phone users tending to possess a cellphone for more than two years. Consumers hesitate to switch to a new device due to several reasons, including the low resale rate and the high price of a cell phone. The Yuemmai mobile rental service can address these issues, and is projected to gain rapid popularity and soon emerge as the first choice as consumers make a purchasing decision, according to a company media release on Tuesday. Its loan rate is estimated at 100,000 devices per year.
“Despite several limitations that slow down the rate of cell phone purchases, everyone prefers a new smartphone and would want to keep up with the latest trend and technology. This is where Yuemmai comes in,” said Sutikiat.
“Yuemmai will transform the face of the smartphone market and go a long way to meeting consumers’ needs, as they will no longer have to pay a large amount of money for mobile phones or put up with their old devices. It will also resolve the low resale rate in the market. We are greatly confident that with more than 12 years of experiences in the cell phone business, we will be able to answer consumers’ demands."
Yuemmai is a crucial advancement in the use of mobile phones in Thailand as it in sync with the new generation’s lifestyles, according to the release. Yuemmai’s marketing slogan is “Smarter and More Desirable”, and will feature the latest and most popular smartphone brands, which could be easily borrowed through "Yuemmai" application, available for download on both iOS and Android.
The price starts at Bt30 per day , or Bt900 monthly for a 12-month contract. A deposit is required, priced at Bt575 per month with an all-inclusive free monthly call and internet package.
Each “borrower” will receive a brand-new device wrapped in a box. Yuemmai service comes with an assurance that covers loss, theft, and damage. It also offers a free delivering service, handing over the item to your doorstep, as well as a free data transferring service guaranteed with 100% safety and countless privileges and promotions in collaboration with stores and restaurants.
Yuemmai aims to target new generations, university students, office workers, and those seeking a new option for using smartphones, including corporate customers who use mobile phones in their businesses or offer phones to their employees.