By The Nation
Krungsri (Bank of Ayudhya PCL) joins hand with Assumption University to launch the latest branch model called “Partnership Branch @Assumption University”. Krungsri’s brand promise is accentuated as the partnership branch enhances the financial experience of ABAC students, professors, and faculty members to “Make Life Simple”. Both financial services and co-working space are provided to students, professors, and faculty members to create a complete digital ecosystem where all financial functions are enabled on mobile application for ABAC people to enjoy the fully-digitized financial journey.
Phonganant Thanattrai, Krungsri Head of Retail Banking and Distribution Group; said “Partnership branch is among various formats of Krungsri branches designed to cater specific demands of customers in different locations. The Partnership Branch @Assumption University is the first and the prototype of the university branch format. We designed it to match the demands and lifestyle of university students and faculty members on the campus and improved the entire space to fit into targeted customers’ daily routine to deliver a great customer experience and enhance customer engagement with Krungsri.”
The Partnership Branch @Assumption University is located in Assumption University, Suvarnabhumi Campus. Krungsri revamped the existing branch operating systems and processes with innovative digital technology and improved its space for campus people to enjoy extended utilization. The new space is divided into 4 zones including Branch service area, Auto banking area, Co-working space in relaxed ambience for students to work or relax in a free wi-fi space and and Multi-function room to accommodate meetings of professors or student gathering for tutoring or other activities.
Rev. Bro. Bancha Saenghiran, President of Assumption University, said that this collaboration is a fruitful extension to enhance the customer experience of the students and professors here. We are the first university for the partnership branch along with the effort to drive the growth of digital ecosystem in the campus. Krungsri’s financial services provided via our mobile application enables faster and more convenient financial transactions for students and faculty members.
Beside the new branch format, Krungsri makes its financial products and services available on ABAC’s mobile application to complete users’ digital lifestyle. With the application, students can register their study courses, check their class schedules and, they can now pay the tuition fee via the mobile banking service 24/7. Payment is more convenient with the tuition fee alert function while daily pay at the campus is easier with QR code or e-wallet function that offers loads of privileges and discounts.