THURSDAY, March 28, 2024
nationthailand

MC appoints top DHL exec as new CEO

MC appoints top DHL exec as new CEO

MC Group, Thailand’s top company in the jeans industry, is set to welcome Chananyarak Phetcharat as its new CEO effective from October 1.

Chananyarak previously worked at leading logistics company DHL, where she was both CEO of DHL Express International (Thailand) and managing director of DHL Express International’s Indochina region. 
Her primary objectives in her new role are to develop MC so it firmly becomes a part of Thailand’s 4.0 S-Curve industry and competes more effectively amid heavy competition in the retail industry. She will also be responsible for driving this homegrown company to the global stage.
The Board of Directors of MC Group, which specialises in clothing and lifestyle products, appointed Chananyarak as the company’s CEO instead of Sunee Seripanu, who is its vice chairman.
“In addition to her extensive leadership experience in managing an international logistics company such as DHL, Chananyarak has professionally led and managed global companies including Oracle and Motorola for more than 30 years,” the company said. “From her own experience as a career professional managing global firms and being at the forefront of creating change in every company she has led to grow both in terms of profit and revenue, she has always satisfied her customers, employees, and shareholders,” the company said. 
“I am absolutely delighted to be a part of the management team and staff of MC Group who are ready to dedicate themselves to their work to create and bring about a new turning point for the company so we can grow and become a part of the new S-Curve industry,” Chananyarak said.
She is well aware of MC’s strengths, “particularly its quality, modernity in the fashion industry, the ability to create customer experiences, its comprehensive operations and product range, and its strong customer base”. 
These factors have enabled the company to corner up to 40 per cent of market share, the company said. With the support of dedicated employees, she is confident that MC Group will be able to experience a new era of sustained steady growth even though the company faces increasingly heavy competition in the retail industry, the firm added.
MC is now going to focus on becoming a part of the new S-Curve sector by innovating in its core business to create fresh customer experiences that will respond and better meet consumers’ lifestyles. “These changes will be vital in driving sales and delivering solid profit while elevating the company’s performance to global standards,” the company said.

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