By The Nation
He commented on the bright growth prospects of Thai franchise business abroad, noting that there are at present 49 Thai franchise brands operating overseas, most of which are in the food and beverage sector, followed by education and spa businesses. Approximately 80 per cent of Thai franchise brands have expanded into CLMV (Cambodia, Lao PDR, Myanmar and Vietnam) taking advantage of Thailand’s social and cultural similarities to those countries, thus responding well to their consumers’ lifestyles. Moreover, with robust economic growth, CLMV’s per capita income and purchasing power continue to rise and over the next five years, CLMV’s economic growth is predicted to average more than 6 per cent per year with an increase in purchasing power of 30 per cent by 2023, while domestic production of goods and services is still inadequate to serve demand in terms of both quantity and quality.
The minimum interest rate chargeable for the most loans is LIBOR +3.50 % per annum in US dollar and prime rate per annum (currently 6.125 per cent per annum) in Thai baht. Collateral will be considered as appropriate by the Bank. With the total target approval amount of Bt800 million, the credit facility aims to support entrepreneurs who wish to buy and run Thai franchise business overseas or engage Thai chains to operate their business overseas.
He added that, to expand Thai franchise business abroad, entrepreneurs need to develop and ensure their Thai-brand businesses and services can respond to the fresh demand of the rapidly changing lifestyles in those markets today. They have to cater to the needs of new generation consumers and businessmen, whether they are locals or expatriates working in CLMV or even foreign tourists who expect good and high standard services. Entrepreneurs also have to understand different opportunities, rules and regulations in each market, run their business prudently in each stage from determination of marketing strategy and registration of trade mark to selection of determined and trustworthy franchisees. They need to understand the franchise system and be keen in managing and strengthening their supply chain with efficient management of raw material, packaging, processing and logistics costs.
“Starting up a franchise business in CLMV is an interesting venture for Thai entrepreneurs in view of such favorable factor as CLMV populations’ familiarity with Thai brands perceived through various media they have followed, our location in close proximity to their countries, Thai product reputation in terms of international standard quality and affordable prices. In addition, EXIM Thailand has representative offices in CLM (Cambodia, Lao PDR and Myanmar) that can work closely with the public and private sectors in the respective countries under Team Thailand to support the expansion of Thai franchise businesses,” Pisit said.