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Wunderman Thompson Thailand set to inspire brands' growth

Sep 03. 2019
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By THE NATION

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Wunderman Thompson Thailand launched its rebranded Bangkok office at FYI Center today, marking its official start as a creative, data and technology agency that inspires growth for ambitious brands.

Wunderman Thompson Thailand is getting off to a flying start as one of the strongest agencies in Thailand’s communication industry, bringing together two leading agencies, boasting a full-fledged, multi-talented team of 400 people and a robust client portfolio that currently counts more than 100 brands.

The official launch followed WPP’s announcement late last year to globally merge the capabilities and scale of Wunderman and J Walter Thompson, creating the world’s youngest agency network with more than 20,000 people in 212 locations across 93 markets worldwide.

Wunderman Thompson, the company produced by the union of history’s first creative agency and the digital agency that pioneered direct marketing, is distinctively positioned as a provider of end-to-end solutions through creative, data, commerce, consulting and technology services at a global scale by combining the best of J. Walter Thompson and Wunderman.

“Being one of the earliest offices to complete the transition, all of us at Wunderman Thompson Thailand are really excited to deliver the newly combined capabilities to our clients under one roof,” said Maureen Tan, Chief Executive Officer of Wunderman Thompson Thailand. “Now as a creative, data and technology agency with a mission of ‘Inspiring Growth for Ambitious Brands’, we have brought together the capabilities our clients are demanding- award-winning creativity alongside deep expertise in technology, data and commerce - in a single agency.”

Last month, Wunderman Thailand’s staff moved into FYI Center that has served as the home of J Walter Thompson Bangkok for the past few years, and is now the location of Wunderman Thompson Thailand.

“Our office today houses 400 talented people in Wunderman Thompson’s main team and various specialised divisions with a healthy client portfolio of 100-plus brands who are inspired to grow with us. It is the place for quality deliverables and impactful campaigns that are shaped around the needs of each client, both through individual creation and effective collaboration across all the disciplines, including Mirum in digital transformation and digital marketing, Verve in public, media, influencer management and content creation, and Degree in branding consultancy and design,” she added.

Earlier this year, Wunderman Thompson Thailand introduced its new content-creation unit to help clients create, produce and amplify creative and quality contents in the social and digital space, which added a new forte to the top-five award-winning agency in Thailand. That was soon followed by the launch of ‘Experience Design’ by Mirum as a new approach for brands to tackle fundamental challenges in navigating innovation process and go beyond conventional business thinking. Besides, the Thai integration also brought digital marketing to the family of in-house units, and thus beefed up its digital capabilities with a full range of technology and digital marketing solutions.

“We are confident that, with our creative excellence that have bagged awards from across the globe combined with our strategic, data analytics and tech capabilities, we are ready provide the most comprehensive solutions to our existing and new clients as the best one-stop agency,” continued Maureen.

Wunderman Thompson Thailand now provides an all-encompassing range of world-class services including Branding and Creative, Digital and Mobile, CRM, Data Management and Analytics, E-commerce, Customer Experience, Technology, Content, Design, Public Relations, Production, Event, Promotions and Shopper Marketing.

“The rate and scale of change is greater than at any time in our living memory. This is how the world is today and will continue to be in the future. Wunderman Thompson’s extensive capabilities will further distinguish us in the Thai market and effectively position Wunderman Thompson Thailand as the best future-facing agency in Thailand,” she concluded.

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