Tuesday, September 22, 2020

Shopee gets ‘funtastic’ with Disney

Sep 13. 2019
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By The Nation

Disney is partnering with online retailer Shopee for the launch of the e-commerce campaign “Disney Funtastic Bazaar”, which will feature more than 500 different types of merchandise across a wide range of categories including toys, clothing and accessories, and sees Disney Thailand bringing its offline shopping experience online for the very first time.

This partnership marks an important milestone for both Disney Thailand and Shopee, as they elevate the online shopping experience for both Disney fans and Shopee users. The partnership also reflects Shopee’s commitment to expanding its product offerings for new parents under Toys, Kids & Babies, one of Shopee’s top categories. With the launch of the Disney Funtastic Bazaar, shoppers can confidently purchase licensed merchandise from beloved brands like Disney, Pixar, Marvel and Star Wars on Shopee. An extensive variety of toys, clothing, accessories and bedding will be available through the new campaign.

Preecha Archamongkol, Director of Consumer Products Commercialization - Thailand of The Walt Disney (Thailand) said: “Embracing the global philosophy of ‘Magical Moments’, The Walt Disney is determined to deliver enjoyment and finest entertainment experiences to fans around the world. Heart-touching content and a wide variety of characters are our strengths and ensure our strong connection with followers in every possible territory through both online and offline platforms. Disney Thailand is pleased to be collaborating with Shopee to launch the Disney Funtastic Bazaar campaign through which fans of Disney and Shopee of all ages will be able to experience magical moments with this first-ever e-commerce platform that features our licensed merchandise from Disney, Pixar, Marvel, and Star Wars.”

“We are confident that with Shopee’s marketing and operational support such as Shopee Live Chat and Shopee Guarantee, we can provide shoppers an easy and seamless online shopping experience for fans.” he added.

Ms. Agatha Soh, Head of Marketing, Shopee Thailand said, “We are excited to partner Disney as its first e-commerce partner to bring this campaign online in Thailand. We understand that some shoppers can be conservative when it comes to buying their children toys and clothing online, as they prefer to see how the actual product works and looks. To cater to this, we will be hosting an exclusive Shopee Live session with Disney to provide shoppers with a closer look at popular merchandise. Our partnership demonstrates our commitment to provide the best solutions for our partners to help them achieve their marketing and sales objectives.”

With more than 500 inventories from Disney, Pixar, Marvel, and Star Wars, shoppers can expect a wide assortment of products from a wide variety of brands. This includes clothing and accessories brands such as Cool Planet and Josilins, toys from Ocean Toys and Toytopia, electronics from Logikk, Focus and Rizz, beauty products from USTAR and Cute Press, as well as bedding and accessories brands such as Kleenex and TOTO.

The Disney Funtastic Bazaar will be exclusively available on Shopee from September 16 to 30.

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