By THE NATION
The company set out to build a strong and efficient e-commerce infrastructure through its online shopping platform for the trust of consumers.
Rvisra Chirathivat, Chief Marketing Officer said “JD Central has realised its plan and expectations after the official launch on September 28, 2018. Today, we have achieved more than four million downloads with a 35-fold increase in orders, 2,000 registered official stores, and a 100 million platform visitors within just a year. These impressive records reflected the success of our customer-centric strategy, offering quality products with 100 per cent authenticity and fast delivery. JD Central also solves online customer pain points by delivering products within 24 hours nationwide. It is even faster in Bangkok where customers may receive online orders in a couple of hours. We also use data analysis technologies to create marketing strategies for direct communication to consumers.
“In addition, JD Central gives priority to the rights of online consumers. Recently, we signed an MoU with the Foundation For Consumers (FFC) and other related government parties to underscore our responsibilities to our clients. We would like to express our gratitude to customers, brands and partners for their support and collaboration throughout the first year of our operations. We believe it will continue well into the future," Rvisra said.
In the first year, JD Central focused on building a strong e-commerce infrastructure through collaboration with government agencies, aiming to boost Thai SMEs' competency in cross border trade, e-logistics integration and development, backed by JD.com technologies including online consumers’ right protections.
Meanwhile, Rvisra said, the company had teamed up with various brand partners for “O2O strategy”, which has been implemented within the Central Group as well as other services, such as banks, restaurants, telecommunications and applications. It not only provides customers with more channels for shopping and product selection, but also expands our service to meet their demands for easy access to products and services.
One of key factors of our success is the “JD Thailand Official Flagship Store”, formed under a partnership between JD Central and JD.com in China, which has widened the opportunities for cross-border selling by Thai entrepreneurs, Rvisra added.