Thai chandelier seller becomes exclusive dealer for Egyptian crystal firm

Pattarajitra Pitchayawisitkul, managing director of Estella Prestige Ltd, distributor of chandeliers made of genuine crystal, said that the company has been in the business for more than 20 years.

“We are the authorised dealers of Europe’s leading crystal chandelier brands, including Euroluce, Copenlamp, Iris Cristal, Novaresi, Pedret and Castro Lighting, not to mention that we are an exclusive lighting partner of Swarovski chandelier. Today, we are proud to unveil that we have signed an exclusive dealership deal with Asfour Crystal, the largest manufacturer of crystal from Egypt. Customers can rest assured that purchasing crystal chandelier from Estella, you will have 100 per cent genuine crystal.
“Since we have been in this business for a long time and have distributed leading chandelier brands from Europe, especially Swarovski, Asfour Crystal has chosen us to become an exclusive dealer for the brand today. This should strengthen the Estella brand in Thailand further,” Patarajittra added.
Asfour Crystal is made from high-quality sand with a very little composition of iron and over 30 per cent of lead oxide which makes its crystals shine brighter than other brands. Also, nearly every piece of crystal created by Asfour has an eagle-like symbol attached to it.
Estella, meanwhile, has opened a new showroom at the Crystal Design Centre and another on Ratchaphruek Road with a team of experts on hand to provide knowledge on selecting the perfect crystal chandelier.
Estella’s customer base is made of 80 per cent homeowners and 20 per cent real-estate projects.
“We expect to see growth in sales by 30 per cent, thanks to the partnership with Asfour Crystal and growth in the residential market. We believe that the market of luxury houses priced at over Bt100 million will continue to grow, and we forecast that mid- to high-level market for housing will also expand. Most of Estella customers are of the upper-level,” Patarajittra added.
Abdelrahman Walid Asfour, executive director of Asfour Crystal International Ltd, said: “The appointment of Estella as an exclusive dealer will allow us to expand our customer base in Thailand as well as in Southeast Asia.

“Our marketing strategy this year will focus on developing new products and expanding our business. We introduced a new collection in the first quarter and plan to launch another in the third quarter. For market expansion, we have our eyes on several countries in Southeast Asia, Europe and America. We have new partners in Vietnam, France, Armenia and Utah in the US. Thailand is another market that we are committed to expanding and it will provide us with a channel to grow business in other countries in this region as well,” added Asfour.