Thursday, July 09, 2020

Dtac, Ericsson sign pact for advanced network operations

Oct 29. 2019
Ericsson Thailand chief Nadine Allen, left, and DTAC CEO Alexandra Reich
Ericsson Thailand chief Nadine Allen, left, and DTAC CEO Alexandra Reich
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By THE NATION

Ericsson and Total Access Communication (dtac) signed a partnership agreement on Tuesday (October 29) to launch an advanced customer-centric network operations model starting from January 2020.

Ericsson will manage dtac’s network operations across the country with the Ericsson Operations Engine, while Dtac will retain strategic planning and ownership of its assets, the mobile phone service provider said in a press statement.

The Operations Engine, a data-driven approach powered by artificial intelligence (AI), will enable dtac to ensure next-generation connectivity and allow its customers to benefit from secure and reliable network performance as well as a constantly improving user experience, dtac said.

According to the company, this agreement involves the transfer of around 400 experienced professionals to Ericsson, who will continue to perform their current responsibilities to ensure a seamless transition.

“Dtac has made significant network improvements in 2019,” said Alexandra Reich, CEO of Total Access Communication. “By partnering with Ericsson, we will be able to deepen our focus on customer needs and behaviour while we remain committed to developing a robust, fit-for-the-future network. We have been partnering with Ericsson for nearly 10 years and we are confident that this brings our network modernisation to the next level as we prepare for 5G.”

With increasing data traffic growth, automated network technology upgrades will boost dtac’s competitiveness via greater efficiency and network capabilities, the company statement said. 

“We are truly delighted to extend our partnership with dtac and to accompany them on their network automation journey,” Ericsson Thailand chief Nadine Allen said. “We will leverage our global experience and use the latest tools and technologies in AI, automation and machine learning to leverage data-driven insights, enabling us to deliver enhanced performance focused on end-user experience.”

Dtac and Ericsson have been working together since 2009 on 2G, 3G, 4G as well as the recent live 5G trials.

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