By THE NATION
The group has over 40 years of experience in the hotel industry.
At an investment of more than Bt1.75 billion, not including the cost of the land, Pamookkoo Resort is a theme hotel, designed as an adventure land into the past, with a Mesopotamian concept and a decor of golden earth tones. Set around a large pool with a huge four-storey water slider, the hotel will appeal to guests who enjoy water slide thrills and who love to soak their feet.
The resort covers an area of more than 16 rai at Kata, Phuket.
The new hotel is led by Pariyawit “Benz” Achariyachai, son and heir to Kata Group founder and president Pramookpisitt Achariyachai, who will promote the project as a new leisure destination, focusing on fun-and-sun loving family groups.
Kata Group plans to expand its business along the Andaman coast, adding one or two units in the next three to five years and bringing the total accommodation to around 2,000 rooms.
Pariyawit expressed confidence in Kata Group’s hotels, saying they meet tourist demand in every segment, while each hotel has a distinct character.