By THE NATION
Many as the company’s 56 finalists made the cut at Thailand’s biggest advertising-award event with their creations for brands such as Homepro, Vitamilk, Netflix, Prudential, Air Asia, JD Central and Bakamol.
The final tally for BBDO was five Gold awards, seven Silver and 22 Bronze.
The winning campaigns in digital category showcased BBDO’s determination in going beyond the implementation of digital technology, creating experience through “native digital communication”.
“We cover all platforms, from traditional ones like TV, out-of-home and print media to digital, eCommerce, social media, production design and innovation,” said BBDO creative chairman Suthisak Sucharittanonta. “Our strength, however, continues to be our ground-breaking ideas that defy the norm of the industry – all while wanting to push forward the most effective communication.”
Chief executive Somkiat Larptanunchaiwong said BBDO also focuses on “precision creativity to help us hit right to the heart and mind of consumers and create the most effective outcomes for our clients”.
The Adman Awards & Symposium, held annually since 2004, had the concept this year of “Upvertising”, aiming to uplift creativity among people in the industry and generate communication that goes beyond the normal standards.