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Major hotels planned for Phuket, Pattaya seen as boon for MICE trade

Nov 14. 2019
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By THE NATION

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Integrated lifestyle real-estate group Asset World Corp (AWC) and Marriott International will bring three global brands to Pattaya and Phuket, aiming to create a new destination of world-class MICE (Meetings, incentives, conferences and exhibitions) hotels and facilities for both business and leisure travellers.

AWC Centre Pattaya will combine facilities for meetings, conventions and accommodations with luxury shopping and spaces for inspiring art and and entertainment. 

It will consist of the Pattaya Marriott Marquis Hotel and JW Marriott the Pattaya Beach Resort & Spa.

Courtyard by Marriott Phuket Town is meanwhile designed to set a new benchmark for stylish and upscale accommodations on the globally acclaimed island paradise.

“Partnering with Marriott will allow us to offer a unique experience for both business and leisure customers,” said Wallapa Traisorat, CEO and president of Asset World Corp.

Wallapa Traisorat, CEO and President of Asset World Corp

She said the company foresees a long-term positive outlook for the Thai MICE sector, which has grown by 47.6 per cent on average in recent years.

“We look forward to building on our long-standing partnership with Asset World Corp,” said Craig Smith, group president for Asia-Pacific at Marriott International. 

“Marriott International is proud to play a strategic role in AWC’s vision of expanding its diverse portfolio of hospitality and lifestyle projects in Thailand.”

AWC Centre Pattaya, seen as a new destination modelled after the acclaimed Asiatique the Riverfront in Bangkok, will feature luxury accommodations and a diverse array of indoor and outdoor retail spaces and attractions that will appeal to all age groups.

The JW Marriott The Pattaya Beach Resort & Spa and Pattaya Marriott Marquis Hotel will together offer 1,298 guestrooms, 11 food & beverage outlets, and 10,000 square metres of convention, event and meeting spaces.

Targeted to open in late 2020, the Courtyard by Marriott Phuket Town will be surrounded by historic Chino-Portuguese buildings. It involves the strategic conversion of the well-known Metropole Phuket Hotel. 

With 248 guest rooms, two food-and-beverage outlets and 2,000sqm of meeting space, the hotel will offer business and leisure travellers modern fuss-free amenities.

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