Thursday, December 05, 2019

NBC unveils plans for new businesses to boost revenue

Nov 19. 2019
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By THE NATION

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Nation Broadcasting Corporation (NBC) aims to boost viewer ratings of Nation TV 22 channel to eighth place in the next few months from ninth place currently following readjustment of its TV programmes.

The broadcaster's managing director, Chatchai Pokogwai, said on Monday (November 18) that Nation TV’s advertising revenue had improved gradually.

Currently, the channel’s advertising revenue averages Bt40 million per month, up 100 per cent from before May last year.

The broadcaster aims to cash in on existing businesses to launch new promising businesses next year. Among the planned ones are a tour-related business, home shopping, and event organising.

The home-shopping business would be a hub to promote local products from across Thailand, he said, targeting monthly revenue of Bt30 million. The event organising business is expected to generate around Bt5 million a month.

 

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