Thursday, July 02, 2020

First female boss of Scania Siam sets out her vision

Nov 22. 2019
Stina Fagerman, the first female managing director at Scania Siam
Stina Fagerman, the first female managing director at Scania Siam
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By THE NATION

Stina Fagerman, the first female managing director at Scania Siam, will focus on presenting Scania's premium products and services to current and potential clients as well as leading the shift towards a more sustainable transport industry in Thailand.

Fagerman assumed the post on August 1 amid a challenging economic environment and fierce competition in the domestic market. 

However, she is convinced that in times like this, it is even more important to invest in reliable, high-quality solutions, in order to minimise the risk of unplanned downtime and cost. The need of going for more sustainable solutions has also never been greater.

"At Scania, we want to drive the shift to sustainable transport solutions in the industry. It is our vision," said Fagerman.

"We all know the economic outlook of Thailand is on a slight decline, but Scania still has a firm belief in the Thai market for its strong potential and Scania has great potential to grow in the market. In February 2019, our investment in a new factory in Bangkok sent a strong signal to the market. We will make Thailand one of our important hubs for Scania in Asia."

As the first female at Scania Siam to assume this position, Fagerman proudly states that the number of female managers at Scania Siam is around 40 per cent , which is higher than in most markets.

Scania believes in equal opportunity and diversity. Having a balanced gender mix in the work environment helps strengthening teamwork, resolving problems and drive business growth.

Scania has been the market leader for European truck brands in the past two years in the Thai market.

"We aim much higher than that. Scania wants to meet as many customers as possible and make sure that they get the possibility to try out our great trucks and how we can meet their needs. Our sale representatives recognise that every business operation has different requirements and we can help achieving best profitability and up-time while shifting their operations to lasting sustainability," she added.

She said that going forward next year, the company has a lot of activities planned, such as mini road-shows to allow customers to explore its best products and experience the comfort and performance from test-drives.

Scania will also expand dealer network and service portfolio to offer more choices to customers, she said.

Fagerman began her career at the Sales and Marketing department at Scania's headquarter 12 years ago. For the last seven years she was managing the Sales department at Scania Switzerland and she succeeded in placing Scania as the market leader for the first time. 

Scania is part of Volkswagen Truck & Bus GmbH and one of the world's leading manufacturers of trucks and buses for heavy transport applications.

In Thailand, Scania first started with trucks in 1986 via Forefront (Thailand) Co Ltd, an importer. In 2000, Scania Siam Co Ltd was established as a wholly-owned subsidiary of Scania Sweden.

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