By THE NATION
The agreement aims to maximise customer services and the sharing of infrastructure nationwide and will enhance both providers' services, leading to additional revenue.
The move is also aimed at maintaining existing subscribers and widening the subscriber base with more extensive services, benefiting both consumers and the telecom industry.
Dtac currently has 20.4 million mobile phone subscribers and more than 400 customer service points. It provides third and fourth generation mobile services (3G/4G) and is preparing to usher in the 5G era.
TTTBB has a solid foundation with quality fixed broadband and a variety of services, covering a wide range of segments, such as retail customers and corporate clients, and boasts 3 million subscribers with more than 500 stores nationwide.
The partnership is expected to maximize customer value and serve the digital lifestyle.
The MoU covers a partnership on promotion and marketing, leveraging multiple services, namelu mobile broadband, Wi-Fi, over-the-top service and content distribution. Customers will also be able to subscribe and purchase products and services from both companies. Further business collaborations will also be explored in the future.
Jas has informed the Stock Exchange of Thailand that the collaboration will not only enhance its new business opportunities and additional sources of revenue, but also enable TTTBB to maintain existing subscribers and further expand new customer bases.