Krungsri Bank’s new chief strategy officer named
Krungsri (Bank of Ayudhya), a member of Mitsubishi UFJ Financial Group (MUFG), has appointed Pairote Cheunkrut as Chief Strategy Officer, effective January 1.
He will hold management responsibility for the bank’s business strategic direction and support across nine divisions under Krungsri’s Corporate Strategy and Planning Group, namely Corporate Planning, Business Transformation, Customer Experience Management, Corporate Branding and Marketing, Finance and Risk Project Management, Business Process Planning and Management, Research, Central Administration, and Environmental, Social and Governance.
“Khun Pairote has solid management experience and deep technical strength that will surely contribute to the bank's strategy in advancing to the next level,” said Seiichiro Akita, Krungsri president and CEO.
“His accomplishments at Krungsri Auto have helped Krungsri’s ‘Think Digital First' and financial inclusion strategies come to fruition, while driving the Bank towards its ambition to be a top-tier financial group in Thailand.”
Prior to this appointment, Pairote was Head of Krungsri Auto Group. He brings with him 24 years of experience in consumer finance and management at Krungsri Auto, GE Capital Auto Lease and GE Money Thailand.
