FWD launches industry-first claim submission service on LINE

The new service is aimed at shortening the claim process and enhance convenience for its policyholders.
Customers who submit documents through LINE will receive feedback within two working days, while it normally takes up to five working days through other channels such as agents.
FWD is the first life insurance company in Thailand to allow customers to submit their medical claim reimbursement documents through LINE.
Once a customer has confirmed his/her transaction via LINE and provided the email used to register, they can claim up to Bt5,000 in medical reimbursement for up to five times per calendar year.
Currently, FWD Claim Submission on LINE supports claim reimbursement for out-patient (OPD) treatment of personal accidents and health insurance customers.
Policyholders can register for FWD Claim Submission on LINE through the official FWD Thailand LINE account.
They can also find out more about FWD's products and services through the official FWD Thailand LINE account, as well as paying for insurance premiums via LINE Pay.
Apirak Chitranondh, Chief Technology and Operations officer of FWD life Insurance Plc, said, "FWD is committed to delivering the best possible customer experience and changing the way people feel about insurance. That's why we develop innovative products and services with our customers' interests in mind. We know that customers in a digitally-connected world need services that are quick, user-friendly, secure, and convenient, which were key ideas behind this launch."
Thailand currently has 44 million LINE application fans and FWD Thailand official LINE account has 10.89 million registered customers.