By THE NATION
Under the Entertainmerce, RS will continue to create synergy of all its strengths to drive the growth of its commerce business.
To be a data-driven company, data from entertainment customers, from its TV and radio audience to more than 100 million followers in its social media accounts will be linked to RS's commerce business, creating immense big data.
The company identifies that this is a factor that can generate growth and future opportunities in offering new products and services to customers as well as other business areas.
The company has invested in modern technologies and experienced teams to drive business growth.
On strategic partnership, RS will join forces with partners to generate growth and sustainability.
In addition to growing sustainably in all businesses, merger and acquisition is another important strategy to expand the company's ecosystem rapidly in order to generate business value, competitiveness and long-term sustainability.