Telenor’s Sharad Mehrotra named new CEO at dtac

Mehrotra, currently CEO at Telenor Myanmar, will replace Alexandra Reich, who is seeking new leadership opportunities elsewhere.
Dtac informed the Stock Exchange of Thailand the same day that its board had acknowledged Reich’s resignation and approved Mehrotra as her replacement, both changes effective February 1.
Reich assumed the top position at dtac in August 2018.  Prior to dtac, she served as CEO of Telenor Hungary and Head of Telenor Group’s Central Eastern Europe Cluster. 

“I am very pleased to welcome Sharad Mehrotra,” said board chairman Boonchai Bencharongkul. “With his vast experience in mobile operations in highly competitive markets, he brings insights and knowledge that I am convinced will serve dtac and its customers well. 

“Dtac is currently on a strong positive trajectory and I look forward to supporting Sharad and the team as they continue to strengthen the company’s market and financial performance.”
Mehrotra joined Telenor 12 years ago and has served in senior management positions across Asia, as CEO of Telenor India and most recently as CEO for Telenor Myanmar.
Prior to leading Telenor India, he was Head of Distribution for Telenor in Asia, based in Thailand. Before joining Telenor, Mehrotra worked at Ericsson, Aircel and BPL Telecom in India.
“I am very excited to return to Thailand and join the dtac team,” he said. “This is an important time to advance Thailand’s digital ambitions and I look forward to being part of these efforts and connecting dtac’s customers to what matters most to them.”
Mehrotra holds a bachelor’s degree in electronics engineering from Pune University and an MBA in marketing management.
Boonchai thanked Reich for her contributions as CEO.
“Alexandra Reich made a personal commitment to never stop doing what is right for our customers and managed to turn dtac around in a very challenging market,” he said. “Her achievements are reflected in dtac’s financial performance and share-price development and through the appreciation of customers, employees and stakeholders. I am confident we now have a solid foundation for sustainable growth.

Reich expressed pride in the firm’s achievements in the last year and a half. 
“We secured the transition from concession to licence and together we were able to initiate a turnaround of the business,” she said. 
“Today dtac is on the right path for future growth, with an improved network experience and a renewed customer focus. I am very grateful for the time spent in this wonderful country. Now it is time for me to keep learning and exploring new opportunities.”