By The Nation
It has formed partnerships with Happy Fresh, a leading online grocery delivery service in the region and Naver/LINE Ventures to strengthen its service offerings.
The new service targets LINE MAN’s current users living in condominiums, apartments and small restaurant owners with three core benefits: Caring, Crafted and Controllable.
This is another big step of LINE MAN in 2020 which will solidify its position as the No 1 "daily life assistant" in response to the growth of online grocery service. Users are offered free delivery and special deals from Betagro, Diageo and Thonglor Pet Hospital.
Jayden Kang, Chief Strategy Officer of LINE Thailand and head of LINE MAN said: "In 2020, LINE MAN is further focusing on strengthening its position as the No 1 'daily life assistant'. This includes further enhancement of food delivery service and launches of new services in 2020, starting with Mart Service as the sixth of the application. In order to provide grocery-shopping service from leading supermarkets and specialty stores, we partner with Happy Fresh, a leading online grocery shopping service provider with strong network of supermarkets and operation capabilities. Happy Fresh is one of the startups that Naver, a parent company of LINE Corporation, and LINE Ventures, the corporate venture arm of LINE Corporation, invested in to build a strong ecosystem for business and develop stronger services for LINE MAN. We believe this new service will help furthering the growth of omni-channel of retail supermarkets in Thailand, which is still in its initial stage.”
Waranan Chuangcham, head of Business Development and Marketing of LINE MAN said:"With Mart Service, we intend for it to be an assistant shopper that delivers the products right to your doorsteps. Based on a study of LINE MAN's current users and online grocery shopping behaviour, we have found a new generation of people living in condominiums and apartments who work and take care of their family, and small restaurants. So, we focus on providing Mart Service as an assistant for people purchasing grocery for both their home and food shops. The service provides three core benefits that make it more convenient and worthwhile than ever, especially with free-delivery promotions.
• Caring - Users no need to carry the items themselves. The door-to-door delivery service will be operated by Happy Fresh.
• Crafted - Personal shoppers of Happy Fresh are skillful at selecting and recommending the best items for customers.
• Controllable - Purchasing and planning are made easy, allowing users to control their budget and make it more efficient than ever. Payment can be made with credit cards or cash on delivery. There are also special promotions throughout the year, starting with deals from Betagro, Diageo and Thonglor Pet Hospital. Users can also choose delivery time, allowing them to better plan and manage their daily schedule.
"The online channel of supermarkets makes up only about 2-3 per cent of overall sales. However, it is expected to grow continuously in the future. People are familiar with using delivery service application in daily life and food delivery service also gained a lot of popularity in past few years. Along with the growth of urbanisation rate, we believe that LINE MAN Mart Service can be a middleman to help propel the growth of online supermarket in the near future," Waranan concluded.