Tuesday, February 25, 2020

Hasbro climbs after profit tops estimates on Frozen 2 toys

Feb 11. 2020
Hasbro's Baby Alive in an arranged photo on July 21, 2019. MUST CREDIT: Bloomberg photo by Tiffany Hagler-Geard.
Hasbro's Baby Alive in an arranged photo on July 21, 2019. MUST CREDIT: Bloomberg photo by Tiffany Hagler-Geard.
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By Syndication Washington Post, Bloomberg · Kelly Gilblom 

Hasbro posted earnings that topped analysts' estimates as toys based on Frozen 2 and Star Wars helped it overcome the fallout from President Donald Trump's trade war with China. The shares jumped in early trading.

Excluding some items, profit of $1.24 a share far outpaced the 88-cent average projection. Revenue rose 3% to $1.43 billion, the Pawtucket, Rhode Island-based toymaker said Tuesday. That was shy of estimates for $1.44 billion.

Hasbro has bounced back after the threat of tariffs weighed on the third quarter, disrupting the company's supply chain and leading some retailers to cancel shipments. It has been working to diversify its supply chain to reduce its reliance on sourcing in China.

On an earnings call with analysts Tuesday, Chief Financial Officer Deborah Thomas said the coronavirus has disrupted Hasbro's supply chain and commercial operations in China. She said the impact on its business to date is small, though it's difficult now to quantify the potential magnitude.

Shares of Hasbro rose as much as 9.3% in premarket trading before paring some of the gain. The stock had dropped 4.5% this year through Monday's close after advancing 30% last year.

Revenue in the entertainment, licensing and digital segment rose 22% last year. Hasbro recently completed a $4 billion, all-cash purchase of British production and distribution company Entertainment One Ltd., giving it access to new content with brands like Peppa Pig and PJ Masks.

Magic: The Gathering Arena and the Transformers: Bumblebee film helped drive entertainment and licensing revenue. Analysts forecast Hasbro bested its rival Mattel Inc. over the holiday season, with a strong showing from Frozen and Star Wars branded products.

 

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