Friday, September 25, 2020

Channel 3 plans another downsizing

Feb 20. 2020
Ariya Banomyong
Ariya Banomyong
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By THE NATION

Channel 3 is planning to restructure its organisation to streamline its operations by downsizing to suit the changing market and viewer behaviour.

The company will launch a voluntary retirement programme by the end of February.

Ariya Banomyong, executive director of BEC World Plc, operator of Channel 3 HD digital TV and several radio stations, said that in 2020 "the company needs to change its strategy and business operation to suit the needs of modern-day viewers which are different from the past. We will mainly focus on adjusting our content in prime time period from 6pm to 10.30pm to attract viewers.”

“Channel 3 is also planning to launch ‘CH3+’, an online platform that connects TV content to online viewers,” he added. “Two new strategies that we will employ are the D2C [direct to consumers] approach, which will help product manufacturers increase their sales by targeting potential consumers who are watching the shows, and the export of Channel 3 content to foreign markets.”

Ariya further added that to maintain the company’s competitiveness in the media market where advertising capital has been decreasing continuously, Channel 3 will need to downsize its workforce. “We have notified employees of a retirement programme which will start by the end of this month,” he said. “This programme is 100 per cent voluntary, and is expected to help BEC World streamline its operations and move forward sustainably in the future.”

In October 2019, Channel 3 had laid off 177 employees as a result of continuous decrease in profit since 2017. The company reported Bt330 million loss in 2018.

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