Tuesday, October 20, 2020

Thai bird's nest beverage a hit on China's Tmall e-commerce platform

Apr 25. 2020
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By The Nation

Tmall Global, the largest cross-border e-commerce platform in China, reported that cosmetics and skincare products, health products, and maternal and child products were among the most in demand in 2020, China's Department of International Trade Promotion (DITP) in Guangzhou said on Saturday (April 25).

A DITP official said that the top 10 products are decided after considering various factors, such as sales growth in the previous year and sales growth during the Covid-19 outbreak.

“Sales of instant bird’s nest beverage rose by 73 per cent in which brands from Thailand are the most popular,” the official said. “In addition, sales of beauty face masks rose by 5,074 per cent year on year, while sales of medical supplies rose by 66 per cent due to the Covid-19 outbreak.”

The official said that cross-border e-commerce plays an important role in international trade with support from both government and private sectors, adding that in 2019, there were 154 million users with trade value over 10 trillion yuan.

“Besides, the Covid-19 outbreak had an impact on market trends, causing the Chinese government -- which is currently accelerating economic recovery -- to prioritise cross-border e-commerce.

“The Chinese government had established 46 cross-border e-commerce pilot areas to stimulate international trade,” the official said.

“Therefore, this is a good opportunity for Thai entrepreneurs to study market trends and Chinese consumer behaviour in purchasing goods via cross-border e-commerce platform.”

The official added that Thailand has the potential to export cosmetics and skincare products, health products, and maternal and child products to the Chinese market.

“According to the report, brands from Thailand are popular among Chinese consumers, such as mascara, toothpaste, and ready-to-drink bird’s nest,” the officials added.

“For other products, Thailand still needs to develop quality and standards, as well as raise the brand image in order to increase competitiveness.”

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