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Ministry teams up with Grab, Alibaba to tap online potential for Thai agricultural products

Jun 03. 2020
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By The Nation

The Ministry of Agriculture and Cooperatives is joining hands with Grab and Alibaba to tap the potential of the online market, aiming to woo 260 million customers from 190 countries.

Alongkorn Ponlaboot, the adviser to the Minister of Agriculture and Cooperatives, said the ministry has joined hands with Grab Thailand to expand online channels. This is a part of the domestic economic and consumption promotion policy under the campaign "Eat Thai First’ and opening the farmer market on Grab platform, starting from June 1.

The ministry is also coordinating with Alibaba company for the development of small and medium-sized agricultural entrepreneurship, farmers' institutions and farmers to do business and sell Thai agricultural products to foreign markets on the Alibaba platform.

The "Farmer Mart" project was launched on Grab on June 1. The project will offer five types of fruits from three provinces -- Golden Nam Dok Mai mango from the Ban Rong San agriculture cooperative of Phayao province, Hong Hui lychee and Chakkraphat lychee from the Mae Sauk agriculture cooperative of Phayao province, mangosteen and durian from Wang Sai Nikom Cooperative of Rayong province, and Gros Michel banana from Ban Lat agriculture cooperative of Phetchaburi province. The project will further expand the type of agricultural products, sources of agricultural products and service areas within two weeks, the ministry said.

The ministry has also collaborated with Alibaba to launch the project, "Thai Agriculture going Forward to the World Market with Alibaba.com". The project aims to strengthen and increase the online trading potential to reach the global market through the Alibaba platform with over 260 million buyers from 190 countries around the world. There are many successful entrepreneurs in Thailand using the Alibaba platform as a channel to sell Thai products to the world market, and more than half of them are Thai agricultural products such as cassava, rice, black garlic, pineapple, corn, as well as processed agricultural products from black garlic, sugar etc, the ministry said.

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