Monday, August 10, 2020

GET rebrands as Gojek Thailand

Jul 03. 2020
Pinya Nittayakasetwat, centre, General Manager, Gojek Thailand
Pinya Nittayakasetwat, centre, General Manager, Gojek Thailand
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By THE NATION

GET, the delivery and ride-hailing app, is rebranding as Gojek Thailand as its Indonesian parent company Gojek looks to merge Southeast Asia operations under one platform.

Under the rebrand, Thai users will be able to access Gojek services in Singapore, Indonesia and Vietnam. GoViet, the company's brand in Vietnam, will also be updated to become Gojek.

"We are excited about this change, which demonstrates the strategic importance Gojek places on Thailand,” Pinya Nittayakasetwat, general manager of Gojek Thailand, said,

"Thailand is a highly competitive market, and the time is right for us to leverage Gojek's strengths and scale to remain at the forefront."

GET said it connects users in Bangkok to more than 50,000 drivers and more than 30,000 merchants, of which over 80 per cent are micro, small and medium enterprises.

Gojek boasts of being Southeast Asia's leading technology group and a pioneer of the integrated Super App and ecosystem model, connecting users to over 2 million registered driver-partners, and 500,000 GoFood merchants across more than 200 cities in the region.

The firm says the new Gojek Thailand app will give users access to food delivery, ride-hailing, logistics and payment features.

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