Saturday, September 19, 2020

KFC franchisee RD plans Bt2-billion budget for expansion

Aug 07. 2020
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By THE NATION

Restaurants Development Ltd (RD), a franchisee of KFC in Thailand, is optimistic of growth despite the Covid-19 situation and plans to open 15 more branches by early 2021.

“This year we have plans to invest Bt2 billion in increasing branches under RD’s management as well as improving the existing branches to deliver a better dining experience to customers,” Andrew Norton, RD's chief executive officer, said.

“In the past three years, RD has opened 85 new branches and will open 15 more by early 2021. Currently we have 207 KFC restaurants in Thailand under RD’s management.

“RD will be celebrating its 4th anniversary as KFC franchisee soon, and is considered the fastest-growing KFC franchisee in Thailand. Our average sales in the past three years have expanded 24 per cent compared to when we newly entered the market,” he added.

“Our latest branch is at The Mall Ngamwongwan, which employs omnichannel ordering system where customers can either order online or at the restaurant’s automatic kiosk and receive the food immediately without having to queue up. The decoration is also in modern style with clear glass panel showing how the meal is freshly cooked.

“RD employs more than 1,700 people in Thailand,” added Norton. “We are committed to providing our employees with career growth opportunities.”

As of July 31, Thailand had 826 KFC restaurants, 104 of which are drive-thru -- 283 branches are managed by Central Restaurants Group, 336 by QSR of Asia, and 207 by RD.

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