Makro launches campaign to help shrimp farmers
Siam Makro is joining forces with the Commerce and Agriculture ministries to purchase 200 tonnes of shrimp in an effort to help farmers affected by the new wave of Covid-19 infections, as well assure consumers that cooked shrimp is safe for consumption.
People have been wary about consuming shrimp after a new cluster of infections broke out in Samut Sakhon’s central shrimp market recently.
“The new Covid-19 wave has severely impacted shrimp farmers across the country. The last week of the year is supposed to be their opportunity to rack up sales, but the loss of confidence and concern have left them devastated. Therefore, Makro, in association with the Commerce and Agriculture and Cooperatives ministries, has started purchasing shrimp directly from farmers to help move their products in time for the ‘new normal’ New Year celebrations,” said Siriporn Dechsingha, Siam Makro’s chief corporate communications officer.
“This collaboration is an urgent initiative that will be carried out continuously to help shrimp farmers affected by Covid-19. Apart from buying an additional 200 tonnes of shrimp per week directly from farmers and promotions nationwide, Makro has also been certified by the Department of Fisheries to have hygienic, Covid-19-free inspection and storage processes, further boosting public confidence.”
The promotions kicked off with a celebration at Makro Nakhon-In, which was attended by Commerce Minister Jurin Laksanawisit, Agriculture and Cooperatives Minister Chalermchai Sreeon, Department of Internal Trade director-general Wattanasak Sur-iam and Department of Fisheries director-general Mesak Pakdeekong.
The event featured booths selling cooked shrimp served up by members of shrimp farmer networks and the Thai Restaurant Association.
“In the ‘new normal’ festive season, when people will be celebrating by cooking at home, shrimp products from Thai farmers should see better reception, especially after government agencies and network members have joined hands to regain confidence in the safety of shrimp consumption. We are not just looking at short-term solutions but are also aiming for development towards sustainability, in line with our mission to stand by Thai farmers and become the leader of fresh food safety,” Siriporn said.
The shrimp is divided into three sizes, with the smallest going at Bt189 per kilo, medium at Bt199 per kg and large at Bt239 per kg. The promotion will continue until January 31.
