Fri, May 27, 2022


HERMÈS Unveils Its First Digital Flagship Store In Thailand launched in Thailand on 2nd June 2021. Conceived in the same spirit as Hermès stores, which draw on their creativity and conviviality, as well as their window displays, objects, services and narratives, the new website combines e-commerce and content at a single address.

The new website is in touch with the times and the current habits of its contemporaries. Initiated and designed with an omni-channel approach by the house’s specialists, it offers a fluid and pleasant browsing experience.

At, you can treat yourself to a long-desired object or stumble upon an unexpected piece as you move from one page to the next. In just a few clicks, visitors can explore the creativity of wide-ranging collections from the house’s sixteen métiers.

Editorial content – films, photographs and articles – offers deeper insights into Hermès’ worlds. These narratives tell the stories behind the objects, artisans, know-how, workshops, events, materials, artists and fashion shows...

Hermès also shares its commitment to sustainable development, for example through the Empreintes sur le monde (Footsteps across the world) films by Frédéric Laffont1, which reveal the house’s societal and environmental commitments and how its craftsmanship model seeks to have a positive impact on the world. HERMÈS Unveils Its First Digital Flagship Store In Thailand

New content associated with regional events and cultural programmes will also be posted with the aim of strengthening service and visitor experience.


The WTS (Web to Shop) service will also allow customers to purchase objects online and then pick them up at any Hermès store in Bangkok (Central Embassy, Icon Siam or Siam Paragon) and the Hermès store in Phuket, offering both the convenience of online shopping and the Hermès stores experience.

HERMÈS Unveils Its First Digital Flagship Store In Thailand combines creativity, authenticity and singularity with the fluidity of an e-commerce website, offering the convenience of online shopping to the region for the first time.

Published : June 09, 2021