A Legacy of Leadership: Gaysorn Group Makes History as Thailand’s First Recipient of the Marshall Goldsmith Coaching Culture Excellence Award 2026

Gaysorn Group has been recognised with the prestigious Marshall Goldsmith Coaching Culture Excellence Award Thailand 2026, becoming the first organization in Thailand to receive this distinction. Established by Dr. Marshall Goldsmith in collaboration with ITD World and endorsed by a panel of global experts, the award recognizes organisations that have successfully integrated coaching into their leadership practices and organisational culture.

For Gaysorn Group, this recognition represents more than an achievement in leadership development. It reflects a longstanding belief that an organisation’s greatest strength lies in its people, and that lasting progress begins by creating opportunities for individuals to learn, contribute, and grow together.

Rooted in a legacy of refinement and a commitment to excellence, Gaysorn Group has continually invested in cultivating an environment for individuals at every level to learn, exchange perspectives, and develop through collaboration. This philosophy extends beyond individual growth and performance as it shapes a working culture with shared knowledge and mutual trust, contributing to the success of the entire organisation and adding value to its customers, partners, and stakeholders.

For Gaysorn Group, People Development is integral to building a High Performance Team. Coaching extends beyond individual development to become part of the working culture, encouraging continuous learning, the exchange of ideas, and collaboration. This enables leaders and team members to realise their potential and contribute more effectively to organisational progress.

A key driver of this development is the 10X Transformation Journey, which encourages leaders and teams to move beyond existing limitations while strengthening creativity, agility, and problem-solving capabilities. Through this approach, Gaysorn Group seeks to drive innovation and achieve breakthrough results, with coaching playing an important role in developing the capabilities of its leaders and people.

Mr. Charn Srivikorn, Chairman of Gaysorn Group, remarked that:

“At Gaysorn Group, we believe that our people are the foundation of our success. Creating an environment that encourages learning, open dialogue, and shared growth has been at the core of our leadership philosophy. This commitment is reflected in our continued investment in leadership development, with many of our senior leaders completing the Certified Chief Master Coach (CCMC) programme to strengthen their coaching expertise and their ability to navigate complex challenges at the leadership, team, and organisational levels.

For us, coaching goes beyond people development. It is embedded in how we work, communicate, and grow together. By asking thoughtful questions, listening to different perspectives, and encouraging open conversations, we create opportunities for people to learn from one another and realise their potential. We believe that effective leadership extends beyond setting direction; it also means fostering an environment where people feel empowered to share ideas, collaborate, and take ownership of their work. Through this approach, we strengthen individual capabilities while building trust, collaboration, and shared accountability the foundations of High Performance Teams.

This same philosophy shapes our Gaysorn Workstyles Office Community, connecting people to exchange ideas, create value, and Thrive Forward together. Since inspired workplaces like ours encourage dialogue and collaboration, it enables people to further develop their potential while creating value for the organisation and the wider Community.

Receiving this award is a shared source of pride for everyone in our organisation and a testament to our collective commitment to developing our people, strengthening our leadership, delivering even greater experiences and lasting value to our customers, partners, and stakeholders.”

Gaysorn Group’s approach to people development is guided by its Core Values, which shape the mindset, behaviours, and collaborative spirit of its people. These comprise Value Innovation, creating value and pursuing new opportunities; Integrity, upholding ethical principles and doing what is right; Professionalism, maintaining professional standards in all aspects of work; People Partnership, building collaboration on a foundation of trust; Positivity, embracing a positive mindset; Agility, adapting with flexibility to change; and Accountability, taking responsibility for one’s duties and outcomes.

These Core Values provide a framework for shaping mindsets, behaviours, and collaboration across Gaysorn Group’s. They also encourage coaching to become part of everyday conversations and work practices through asking questions, active listening, and Feedforward; forward looking feedback focused on future development. Through this approach, people are encouraged to share ideas to solve problems together, and find better ways of work. This helps them build their skills and confidence while taking shared responsibility for achieving collective goals.

Gaysorn Group practices align with its “Live & Learn” and “Professional Growth” approach, which encourages learning through experiences, collaboration, and the continuous exchange of perspectives.  Through ongoing employee engagement initiatives, annual surveys, and structured leadership development programmes in partnership with ITD World, Gaysorn Group continues to translate these values into everyday practices.

The Marshall Goldsmith Coaching Culture Excellence Award Thailand 2026 marks an important milestone in Gaysorn Group’s vision for “Sustainable Growth”, which extends beyond business performance to encompass environmental stewardship and a diverse Community. It reflects the Group’s commitment to building an organisation capable of long-term growth through highly capable people, leaders committed to continuous development, and an environment that fosters Employee Engagement and lifelong learning.

As the Group looks toward the future, its commitment to sustainable growth remains closely connected to the development of its people, the strength of its partnerships, and the communities it helps bring together.

For Gaysorn Group, leadership is not defined by individual achievement alone, but by the opportunities created for others to succeed. It is through this shared commitment to progress that the Group continues to build upon its legacy while inspiring the next generations of leaders.